Product design, research, and implementation
I help healthcare and AI teams clarify messy operational journeys, shape the product architecture, and ship interfaces people can trust in the work.
Great products are not just screens. They are systems of work that help people make better decisions.
I believe the best interfaces clarify what matters, reduce operational drag, and help teams move with confidence through complex moments.
My work lives where product strategy, workflow design, and production craft meet, turning messy journeys into experiences people can trust.
I build products, systems, and experiments to explore how design, technology, and human behavior intersect.
Some are applied products. Some are prototypes.
Others are ways to think through new workflows, interfaces, and ideas before they fully exist.
Web · 2025
Custom geospatial mapping product for ski mountaineering, volcanic exploration, and access planning across the Central Andes.
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Web3 · 2026
Register your bicycle on the blockchain to help prevent theft and verify ownership with a secure, decentralized record.
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Web · 2023
Achieve your next goal. Create a custom training plan from personal activity data.
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Web · 2024
Micro SaaS app helping hikers and bikers discover nearby trails using vibe-based recommendations.
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Web · 2025
Minimal weather application for quickly checking local conditions.
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Web · 2025
Interactive sandbox for exploring motion design in React and Framer Motion.
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Web · 2024
Open biodiversity monitoring dashboard visualizing animal reports across Brazil.
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Web · 2022
Custom breathing exercises designed to support relaxation and focus.
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Web · 2025
Economic data visualization app built on U.S. Federal Reserve datasets.
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I grew up in Rio de Janeiro, a city that teaches you to adapt quickly, navigate complexity, and stay aware of the systems moving around you.
Competitive sports, academic rigor, and constant exposure to different environments shaped how I think and work. I learned resilience early, along with the ability to stay calm inside ambiguity and make progress without perfect conditions.
In my early twenties, I moved alone to San Francisco, California to study and build a new life from scratch. Since then, I have worked across ad tech, wellness, healthcare, and AI, designing products that turn complexity into clarity.
Today, my work sits at the intersection of systems thinking, workflow design, product strategy, and execution. I focus on building experiences that reduce friction, support better decisions, and help people move through complex workflows with confidence.
Experience
A career shaped across healthcare, wellness, ad tech, and AI, with a steady focus on turning complex workflows into usable products.
2026 – Present
Independent Practice
Partnering with founders, product teams, and healthcare operators on product strategy, UX research, prototyping, and interface design for early-stage workflows, AI products, and operational tools.
2022 – 2025
Curie AI / Numo Health
Led end-to-end design of an AI-powered remote patient monitoring platform, scaling overnight monitoring to hundreds of patients in 15 months with 50%+ daily engagement and 90% software adherence. Partnered with clinicians and engineering to translate biometric signals into actionable workflows, reducing time per patient and improving Medicare RPM billing reliability.
2015 – 2022
Grokker
Designed and shipped cross-platform apps on iOS, Android, tvOS, watchOS, and Roku, maintaining 4.5+ ratings. Boosted engagement by 15% and conversions by 20% through UX/UI improvements.
2013 – 2015
Flite (Acquired by Snap Inc.)
Designed interactive ad products for Fortune 500 brands within a SaaS ad creation platform later acquired by Snap. Partnered with agencies and brand teams to optimize creative performance, balancing storytelling with measurable campaign outcomes across programmatic environments.
2011 – 2013
International Data Group
Led end-to-end design and production for enterprise clients. Partnered with sales and engineering teams to improve campaign performance and retention.
2010 – 2011
Kontera (Acquired by Amobee)
Created high-impact interactive ad units and rapid client mockups for a contextual advertising platform acquired by Amobee. Supported seamless campaign launches through performance optimization and cross-team coordination in fast-paced ad-tech environments.
